With Nokia World just around the corner, it is a pertinent time for some of us commentators to divvy up some opinions and talking points on how far Nokia have come, and where they are headed.
If you write for a mobile based site or blog, why not join me in making some predictions? It’s always good to shoot wide of the mark sometimes. Who knows.
The keynote address from OPK this year is going to be particularly important. Not only for his own personal role at the helm of the Finnish giant, but for the stock market value of the company as a whole. The main focus of OPK’s strategy of Nokia has been one of realignment. To move the company to a more diverse standpoint of being a services company, rather than the sole hardware company of the past. Sure, we are going to get the obligatory roundup of the success of services such as Ovi Maps, but maybe the markets will demand something slightly more extravagant than a mere notice of additional content hosts to the platform. It is the overall performance of Nokia (and Symbian for that matter) when compared to their rivals which is where OPK is going to have to tread carefully.
There is a huge amount of pressure for Nokia to come up with something that will rival iOS and Android, and Nokia have staked their claim, along with Intel, in MeeGo. That is all well and good, but now is the time to start seeing some fruit falling from the MeeGo tree, or at the very least ripening on the branches. For this to not happen is unimaginable. Some evidence of a cold, hard MeeGo device, being almost market ready is where Nokia needs to be. Nothing less.
A few PowerPoint slides showing the interface is not going to cut it.
The Ovi Store could do with a refresh, and I am confident that there will be at least some announcement in this area. We reported last week that Nokia were now offering to make the road to the Ovi Store both free and more speedy, and I’m sure Nokia will want to tell us about that, and any analysis of numbers.
We must also not forget the corporate and enterprise users that are shifting to the iPhone in their droves. Nokia could really steal a march here as companies look to replace their ageing Nokia E71 fleet with something new and different, but not radical. Maybe incorporating something along the lines of the ‘touch and type’ scenario with the highly popular form factor of the E71/72 would turn out to be a very successful product line.
One market that could really have an effect on Nokia’s future going forward is in the US. For many reasons, Nokia has never done very well in North America, so any change in policy is likely to have any detrimental impact on their success. Expect some more news on operator tie in’s, along the lines of the Nokia E73 Mode for T-Mobile. I think T-Mobile is going to be the main operator of choice for Nokia, as they have the expertise to overcome some of T-Mobile’s coverage problems with the UMA technology.
Whatever the outcome of Nokia World, I’m sure Nokia will treat us to a few surprises along the way. Be sure to subscribe to our RSS FEED to keep up to date with all the Nokia news, and follow us on Twitter.
What do you think will be happening at Nokia World? Care to make your own predictions? Why not leave us a comment, or write your own blog post and I will update this post with a link to your thoughts.












